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Social business is happening in real time 24/7, affecting all business functions, and exciting opportunities abound for teams that are ready to embrace social analytics.

Moodgeisting ties back to several historical doctrines focused on eliciting consumer emotions. But what does it mean to data-rich marketers?

If managed intelligently with some analytical horsepower, push messaging is an incredibly powerful customer engagement tool.

You know the old saying….cleanliness is next to great data. Well, maybe that’s not quite how it goes. But B2B marketers that want to connect with their customers should keep up with their data hygiene. During a pre-conference intensive at DMA 2014 in San Diego, Ruth P. Stevens, president, eMarketing Strategy, and Cyndi W. Greenglass, […]

Digital marketing is a critical component when engaging and retaining customers in the financial services industry, and marketers are working hard to make processes easier for potential customers in the competitive credit card space.

A sea of engaged customers doesn’t necessarily lead to increased sales. Data is key to bridging the gap.

This week was Social Media Week Chicago, where all things social took center stage in the windy city. Chicago-based Word of Mouth Marketing Association president Suzanne Fanning spoke with the Chicago Tribune about the power of social media as a marketing tool.

Best practices to improve the “selfie” value of loyalty programs, like Panera Bread’s “startling” reward.

CMOs must justify social media spending, even if their organizations don’t quite understand the benefits of social engagement.

Implementing a digital asset management system can not only make your life easier, it can also make your team’s and your vendors’ lives easier.