Search Results for: correction

Marketers are flunking the “big data test.” Here are insights and tips to help you better manage that data.

Video is a powerful way to engage informed and research-savvy decision makers. However, many marketers still employ an outdated approach to video.

At this year’s B2B LeadsCon, we asked a panel of marketing experts to share 20 customer engagement tips in 20 minutes. Here are their ideas on ways you can connect with your B2B customer base.

Tractor Supply Co. is on the road with its first mobile marketing tour, visiting six states with a whole load of fun interactive games and activities.

Compelling B2B video doesn’t necessarily need Hollywood-standard production values, but it does need personality.

With more and more sampling partners and events available than ever before, smart marketers should develop a scorecard for evaluating their partners and opportunities.

With the widespread adoption of smartphones, tablets, phablets and more, and global mobile commerce spending projected to grow 32% annually through 2019,a mobile strategy is quickly becoming a necessity for all businesses.

Growing competition and consumer power are eroding traditional product-based advantages, forcing marketers to shift to a new battlefield: customer experience.

Here we are in 2015 and the majority of brands are still looking at the “what” and not the “who” when it comes to digital intelligence initiatives.

While 60% of SMBs consider mobile solutions essential, 93% of small business websites lack mobile compatibility. vCita cmo Ran Oelgiesser digs into how small businesses can maximize their mobile impact moving forward.