Search Results for: content marketing

It’s been a week where a stolen truck full of KitKats became a brand-response masterclass, United Airlines turned government dysfunction into a customer feature, and Muck Rack dropped the data every PR pro needs to bookmark.

By Ayse Pamuk, Director of Platform Operations at Basis Connected TV is unquestionably having a moment. Look no further than the Free Ad-Supported Streaming TV (FAST) space, which has become one of the fastest-growing sectors in advertising. But as viewership and ad growth surge, the industry is quickly approaching a critical inflection point. Many platforms […]

The new ad automation platform from Basis puts campaign planning into the (figurative) hands of AI agents. But it’s just a starting point.

DSW’s new campaign is beating its ROAS and AOV benchmarks. The retailer’s VP of marketing shares how DSW is attracting new customers while keeping fans buying.

With the 2026 FIFA World Cup set to kick off in June, Major League Soccer is presented with a unique opportunity to showcase U.S. soccer fandom and introduce new audiences to the league’s culture. The global tentpole event will be jointly hosted by the U.S., Canada and Mexico this summer from June 11 to July […]

This week’s hot takes on hot topics in experiential marketing cover Y2K house parties, chocolate heists and “Ride the Ranch.”

  Tuesday March 31, 2026 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports newsletter. Is your bracket busted yet? There remains a chance UConn sweeps the men’s and women’s basketball titles—a feat they’ve accomplished twice before in 2004 and 2014—after the Huskies’ buzzer-beating victory over top-seeded Duke, while Geno Auriemma made yet […]

Scripps CRO Brian Norris explains why the broadcaster is leaning into women’s and local sports – and how that shift is reshaping the media plan.

Building stakeholder education content is essential to ensure both AI and human audiences understand your organization accurately.

Contact: Megan Sigg Associate Marketing Director Chief Marketer Network msigg@accessintel.com Chief Marketer Unveils the 2026 Top Women in Marketing, Welcoming Honorees to the Top Women Network A distinguished class of leaders recognized for marketing excellence and welcomed into Chief Marketer’s premier community of women leaders New York, NY (March 30, 2026)—Chief Marketer, the leading intelligence […]