Search Results for: content marketing

Brands finally have the available tools to listen to every one of their customers, to know who they are, and to tailor their offerings and communications accordingly

What is more vital to a successful marketing campaign—the content you create and distribute, or the technology behind your plan?

Check out these 7 top benefits of content marketing videos.

2014 was a breakout year for brands using video to drive engagement and conversion, and in the race to develop content that engages decision makers, video must be a significant part of marketing strategy moving forward.

Here are some of the year’s most game-changing advancements that are helping marketers connect with audiences organically

When a consumer opens a piece of mail or a package, your insert has but a few precious seconds to capture their attention or be relegated to the recycling bin.

Chief Marketer recently chatted with Jeff Charney, CMO of Progressive, about the evolution of Flo, and the concept of creating “situational content.”

Getting users to download a mobile app is only the tip of the iceberg. Do you have a strategy in place for continued engagement?

2015 marketing predictions come in all shapes and sizes. Here’s a few insights to chew on.

Look for increased personalization, more metrics and bigger spends in social media marketing for 2015.