Topic
JM Search
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Research
Survey: Despite Positive C-Suite Relationships, Few CMOs Feel Equipped to Meet Goals
The vast majority of CMOs and communications leaders surveyed in a report from Arketi Group and executive search firm JM Search described their relationships with the C-suite as positive. And 67% said that alignment with the C-suite was a top driver of CMO tenure. Yet only 38% of those surveyed felt set up for success.