GTM

• 

  Marketers

  5 Tips for Addressing the Pivotal Changes in B2B Buying Models

  Too many B2B vendors have yet to modify their sales models in response to gen AI search habits, marketplace turbulence and economic volatility. For those sellers unsure of how to address GTM changes, Forrester offers some suggestions.

• 

  Acquisition

  Moving at the Speed of Growth: 5 Steps Toward Rapid Innovation in a Volatile Market

  Five key capabilities that businesses must develop to unlock and sustain growth in today’s volatile and ambiguous marketplace.