Search Results for: content marketing

A whopping 85% of B2B organizations aren’t using buyer personas effectively, according to research from ITSMA.

Account based marketing (ABM) requires great customer information, which means the best opportunities exist at your current customers.

This article shares 3 reasons why experiential brand homes deliver strong ROI and describes seven principles for creating a successful brand home experience.

Here’s a hot list of do’s and don’ts when it comes to influencer marketing.

Here are three benefits to leveraging marketing technology at an event, as well as ways you can turn those wins into ongoing advocacy.

Turns out, an essay contest isn’t just for marketers. The owner of an inn in Maine ran just such a contest to sell her inn but not without headaches.

The industry needs to open its arms to dynamic creative innovation – especially to maximize advertising budgets.

Jonathan Mildenhall, Airbnb’s CMO, on how the brand grew from 3 beds to 1 million homes in just seven years.

Here’s five tips for using marketing automation to maximize your lead generation efforts.

CMO.com just came up with a list of the 10 best thought leaders that we can all follow and watch to see what they find important.