Search Results for: content marketing

The digital world isn’t spared from data misconceptions. Let’s zero in on the 3 main categories of marketing data to grasp the differences of each.

Here are three critical areas that today’s “transformer” CIO needs to address to foster an agile digital marketing strategy and catapult ahead of the competition.

Content marketing gives prospects an opportunity to raise their hands and say they’re interested. Aligning content with personas can provide the right context.

If you didn’t make it to SXSW this year, no need to worry, we have some “Cliff Notes” on what you may have missed.

Burberry is the first luxury brand to use Snapchat’s ‘Snapcode’ on its products in stores to encourage shoppers to scan the code to unlock exclusive content.

3 tools to track and analyze Instagram content and why you need them.

How can you make sure your marketing strategy is paying off and driving new business?

Digital is accounting for more than half of B2B marketing spending, but print is still a relevant force for many organizations.

Honda is stepping out with a hot pair of sneakers sold with its 2016 Honda Civic as part of its new “Drive in Design” campaign.

Jim Berra, CMO of Royal Caribbean International, on the brand’s social and digital strategy to market to Millennials and new cruisers.