Search Results for: content marketing
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Profiles & Campaigns
For Hobart, Mobile is a Key Ingredient for Reaching Food Service Pros
People like to eat on the move, and the pros who prepare that food are no less active. For Hobart Corp., that means mobile & social are essential for connecting with B2B customers.
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Acquisition
Six Rules for Innovative Storytelling
Consumers are bombarded with content all day long. But what sets successful innovative
storytelling in marketing apart is the thoughtful and meaningful content that
actually makes up the storyline. -
Acquisition
Nesquik Stages First Experience—Marketer Tells All
Nesquik Marketing Manager, Jackie Jimenez, takes us behind the scenes on how
its first experiential event came to be and how it all went down.Tagged in: -
Facts & Figures
Customer Experiences Need to Exceed Expectations: Gartner
Over 80 percent of brands say their success will soon be mostly or entirely dependent on customer experiences, but less than half have a strategy in place to explain why CX drives their ROI, according to a new report from Gartner.
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Acquisition
Domino’s Enters Esports with Other Heavy Hitters
Domino’s has signed on as a presenting partner of Gfinity, scoring
exclusivity within the quick service restaurant sector.Tagged in: -
Data & Analytics
When Personalization Backfires— And What to Do About It
Personalization lives squarely in the “Goldilocks Zone”—which is to say that it can be too hot or too cold. Here’s four steps to getting it “just right.”
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Facts & Figures
SEO Crucial for B2B Content Marketing Success: Survey
Want prospects to see your B2B content? Make sure you have a strong SEO strategy in place.
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Profiles & Campaigns
Q&A: Brent Feldman Dishes on B. Good’s Marketing Menu
Chief Marketer recently chatted with Brent Feldman, CMO of farm-to-table chain
restaurant B. Good about the challenges of marketing to new dining audiences.Tagged in: -
Agencies
Rocky Collaboration, Lack of Respect—Challenges Abound for Creatives: Report
Creative teams face numerous challenges in trying to get their jobs done resulting in
more than 90 percent of companies experiencing project delays. -
Digital
Applying Conversion Rate Optimization to All Aspects of Marketing
Conversion rate optimization can be applied to both digital and offline marketing. Here’s five tips for creating a CRO framework.
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