Search Results for: content marketing

Rapidly evolving consumer trends are making beverage industry marketers evaluate whether their strategies are in sync with what’s motivating consumers. All industries face the challenge of change, so consider these three questions as you assess your marketing strategy. 1. How’s your social life? It’s common sense for brands to have a social media strategy, but […]

How do brands get to know us better if the risks associated with them capturing and processing our personal data are becoming prohibitively high?

Influencer marketing, OTT video ads, smart tech and traditional media are some of the channels fuelling the growth.

As the FedExCup Playoffs kick off this week, FedEx is leveraging the B2B marketing engagement power of its PGA sponsorship.

The branding power of YouTube is undeniable. As the number of viewers grows marketers’
opportunities to reach more consumers and benefit their bottom line.

We all know a good story when we experience one. When developing a brand narrative keep these points in mind to ensure you’re not just shouting at the rain.

Some brands may just walk to the walk when it comes to marketing, but Skullcandy is taking it a step further and walking to the beat, with a content marketing strategy built around live concerts.

Recent findings in group psychology show that the chasm between sales and marketing can be turned into fuel for growth. Here’s how.

The new campaign, We Met on Cars.com, is powered by machine learning
with the goal to make car shopping more personal and fun.

Many brands focus on what they call micro-moments—meaningful points of customer contact. But to really get ahead, consider targeting defining moments.