Search Results for: content marketing
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MarTech
4 Top Trends: Marketing Leaders Sound Off
Marketing leaders from brands like HubSpot, Engagio, Naspers,
OWOX BI and more share their opinions on top trends you need to watch.Tagged in: -
Profiles & Campaigns
Hiscox Debuts Barcode Campaign to Target Small Businesses
Hiscox launched a new campaign this week designed to
highlight the unique insurance needs of small businesses. -
Acquisition
L.L.Bean and Washington Post on Why Integrating Departments Made Sense
L.L.Bean’s Kathryn Burke Pratt and WSJ CMO Miki King talk about
“how and why centralizing their teams was so important.Tagged in: -
Direct Marketing | Print
Proving the Value of PR
Here are four tips to help prove the value of PR
in marketing to your company’s c-suite.Tagged in: -
Facts & Figures
B2B Manufacturers Fall Short in Digital
B2B manufacturing firms are falling short when it comes to
digital experience, according to a new report from Gartner.Tagged in: -
Acquisition
Gillette in Play at First TwitchCon Outside North America
The event not only expands Gillett’s international eSports activities, but
delivers a host of activations for the expected 14,000 attendees.Tagged in: -
Direct Marketing | Print
Want a Great Presentation? Find Your Center of Gravity
Consider these steps to find your center of gravity to keep the audience
—and the presenter—focused and engaged with your presentation. -
Digital
4 Bad Habits Killing Content Marketing
Most companies would love say their content marketing is
highly personalized, but not everyone is hitting the mark.Tagged in: -
Demand Gen
Using Content Marketing to Engage Audiences: Six Examples
Content marketing can help brands create an engaged, addressable database—
in 2019, that’s one of the most valuable assets any company can have.Tagged in: -
Profiles & Campaigns
Brex Pokes Fun at Fyre Festival in New Campaign
Corporate credit card Brex is targeting start-ups with a campaign
in NYC poking fun at the corporate card funded Fyre Festival fiasco.