Search Results for: content marketing

Anna Squibb, senior manager of integrated marketing communications,
dairy foods, Land O’Lakes takes us behind the scenes.

New research has found that the vast majority of marketers—88 percent—are planning to increase the time,
resources and budget allocated to lead generation in the coming months.

Live events and educational content are helping Toast connect
with busy restauranteurs in need of technology solutions.

CMO Jochen Koedijk is on a mission to create ownership and to constantly evolve and innovate.
He talks about the transformation and how his team is getting the word to consumers.

Constant Contact’s Hannah Budreski on the challenges of engaging B2B prospects
who don’t want to answer the phone and building the perfect marketing team.

Here are three practical tips for how B2B marketers can drive
leads, conversion rates, and bottom-line growth.

Take these three steps when bringing your brand into the physical realm, and you’ll
have a better shot at capturing and holding your audience’s attention.

In support of a new esports sponsorship deal, Pringles has released 115
million cans across Europe with codes to win an exclusive Legacy skin.

A digital-first focus using AI to pinpoint prospects that are in-market
is helping transform KPMG’s B2B marketing strategy.

Chief Marketer recently chatted with Promethean CMO Cheryl Miller, to
get her take on the challenges of marketing to the K-12 education sector.