Search Results for: content marketing
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Acquisition
Marketers on Fire: HBO Program Marketing VP Steven Cardwell
Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.
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Acquisition
Four Ways to Reach and Retain B2B Buyers
Tenets for B2B sellers to consider for more effective B2B buyer support.
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Acquisition
TikTok, Bud, P&G: Branded Experiences From Super Bowl LIV
From TikTok to P&G to Sleep Number, here’s a look at branded experiences at this year’s Super Bowl.
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Data & Analytics
How GoPro CMO Used Data Insights to Drive Marketing Strategy
GoPro CMO Todd Ballard has used consumer data and research to shift from brand marketing to education.
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Acquisition
Brand Relaunch This Year? Here are Six Tips to Consider
Follow these six tips to help meet your long-term goals for a brand relaunch.
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Demand Gen
Brands on Fire: Mountain Dew Marketing VP Nicole Portwood on Dew’s ‘Culture of Doing’
Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.
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Acquisition
How Interactive Content for B2B Marketing Will Leap Forward with 5G
5G will change the way B2B marketers collaborate, communicate and market their products and services.
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Acquisition
Five Ways to Make Email Marketing More Effective
Insights on how to make an email marketing program more efficient and successful.
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Digital
10 CES Technology Takeaways for Marketers
Ideas, trends and forthcoming formats that marketers can take away from CES 2020.
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Acquisition
Google Chrome’s Phase Out of Third-Party Cookies: Implications for Marketers
What marketers need to know about Google Chrome’s privacy announcement.