Search Results for: content marketing
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Tech & AI
Influencers bolster image assets at PeachSkinSheets
Influencer marketing is a known tactic to drive traffic and sales. But PeachSkinSheets says one of the main benefits for its brand is asset creation. While the brand manufacturer of bedsheets had basic product images, it did not have a well of content that showcased the sheets on a variety of beds, or with consumers […]
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Most Read
Bonjour Fête rebounds from wildfire devastation with Target debut
Party supplies brand Bonjour Fête is making a marketing push and increasing its product distribution with a line at Target after the L.A. wildfires destroyed its store, six figures worth of inventory and terminated the revenue channel that drove 30% of its business. Bonjour Fête is saying hello to Target. The party supplies brand made […]
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B-to-C Events
The Brief: Gringo Tests and Lemonade Stand-Ups
This week’s hot takes on hot topics in experiential marketing cover Rápido Gringo Tests, Lemonade Stand-Ups and roaming Walkers.
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Marketers
Google Tells Advertisers To Forget The Funnel And Buy More CTV Ads
According to Google, DV360 now reaches 98% of CTV households in the US and represents 5 billion hours of ad-supported watch time per month – roughly 40% more than The Trade Desk and 90% more than Amazon’s DSP.
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Programming
Weir On the Art of Paramount’s Hitmaking
Paramount Global’s made plenty of headlines over its pending Skydance merger as well as a “60 Minutes” interview with Kamala Harris. So you might not have noticed the steady stream of hits it’s delivering.
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MarTech
Pipeline360 Report: B2B Marketers Seek Insights, Need Greater Sales Alignment
Key takeaways from Pipeline360’s 2025 State of B2B Pipeline Growth report, which cover martech, sales-marketing alignment and lead gen.
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Marketers on Fire
Marketers on Fire: Visa CMO on Agentic AI, Culture and Commerce
Chief Marketer sat down with Visa CMO Frank Cooper III to discuss the brand’s vision of AI-driven commerce, culture-creating sponsorships, the creator economy and more.
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B-to-C Events
How Long-haul Touring is Reshaping Crown Royal’s Experiential Portfolio
The Crown Royal Rig is the anchor of Crown Royal’s experiential strategy as it grows partnerships with properties like NFL and Houston Rodeo. Hadley Schafer, vp of Crown Royal at Diageo, talks big rigs, the brand’s purple motif and connecting with the heartland.
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B-to-B Events
AAD 2025: How a Nostalgic Newsstand and Night Market Gave Neutrogena an Edge with Dermatologists
Science and beauty have always been at the foundation of Neutrogena’s brand, and at this year’s American Academy of Dermatology (AAD) Annual Meeting (the world’s largest event of its kind), the brand blended that heritage with its most recent innovations in a science lab-themed environment. In partnership with AIRE Health, and as part of a […]
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B-to-B Events
Field Report: Five Game-Changing Trends from Google Cloud Next 25
A perfect mix of brand and business, Google Cloud’s flagship event, showcasing the transformative power of AI and its practical applications for companies, brought together over 36,000 industry tech professionals, developers, engineers, analysts and industry leaders to Mandalay Bay Convention Center in Las Vegas, April 9-11. The event opened with a keynote where Google Cloud […]