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Consumer Marketing

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State Farm Activates an Augmented Reality-Fueled Scavenger Hunt for NFL Season Kickoff

State Farm Activates an Augmented Reality-Fueled Scavenger Hunt for NFL Season Kickoff

Posted on December 17, 2021 by Chief Marketer Staff

State Farm recently got in the NFT game with a digital + live sponsorship program that kicked off the NFL season with an augmented-reality scavenger hunt yielding prizes like NFTs, gift cards and autographed swag. Here’s how the treasure hunt went down, according to a case study in Event Marketer.

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