Search Results for: Marketers on fire brands on fire
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B-to-C EventsThe Brief: Glam-ergency Boxes and ‘Pretzelria’ ServicesThis week’s hot takes on hot topics in experiential marketing cover “Pretzelria” Delivery Services, Glam-ergency boxes and secret hideaways. 
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Branding/MarketingPR Roundup: OPM PR Leader Caught Shilling, Trust in AI Increasing, Guinness Celebrates PeopleThis week’s PR Roundup looks at an important federal communicator getting caught doing a side gig on the job, how trust in AI is increasing with the public, and how Guinness is connecting with consumers for its latest St. Patrick’s Day campaign. 
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B-to-C EventsThe Brief: Blizzard Banks and GlowUp StudiosThis week’s hot takes on hot topics in experiential marketing cover Blizzard Banks, Grandmacore 2.0 and GlowUp Studios. 
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Brands on FireBrands on Fire: Dogfish Head Founder Talks Grateful Dead Beer Collab, Music Partnerships and Beverage TrendsDogfish Head Brewery founder Sam Calagione dishes on the Grateful Dead Juicy Pale Ale collab, beverage trends and marketing inspiration. Tagged in:
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AIReal Threats to Publisher Pageviews—and How to Combat ThemGenerative AI, ad blockers, and platform shifts are chipping away at publisher pageviews and revenue. Explore the top threats publishers face today and the strategies they need to defend their audience and future-proof their business. 
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B-to-C EventsHow Brands are Making (and Building) Valentine’s Day ConnectionsValentine’s Day is right around the corner, and on top of producing special-edition products and offers, from heart-shaped pepperoni pizza kits to cooking classes for romantics, brands are seizing this annual opportunity to encourage consumers to stop and smell the roses (or in the case of LEGO, to build one). Brand love is in the […] 
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B-to-B EventsThe Brief: ‘Zero Bodegas’ and Tunnels of LoveThis week’s hot takes on hot topics in experiential marketing cover Tunnels of Love, Zero Bodegas and Lunar New Year celebrations. 
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B-to-B EventsL.A.-Based Event Profs Share Perspectives on the Wildfires’ ImpactsIn the wake of the wildfires that erupted across the L.A. area on Jan. 7, the events and entertainment industry has come together to offer support, resources and aid to neighbors, friends, families and colleagues. Tonight, stars like Billie Eilish, Lady Gaga, Olivia Rodrigo, Sting, Jelly Roll, Anderson .Paak and Stevie Nicks will be performing […] 
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Cynopsis: SportsCynopsis Sports 1/28/25: Closing the VenuTuesday January 28, 2025 Good morning! It’s Tuesday, and this is the monthly Cynopsis Sports newsletter. CLOSING THE VENU As galvanizing as Venu Sports’ entrance into the streaming world was, so was its abrupt conclusion. On the same day that Fox, Disney and Warner Bros. Discovery were set to begin oral arguments with […] 
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CES 2025Marketers on Fire: Bose CMO Jim Mollica on Tapping Into Culture, Automotive Innovation and Creator-Led ContentBose’s first CMO discusses partnership strategy, automotive innovation, the significance of creator-led content and marketing trends to watch. Tagged in:
 
	 
	 
	 
	 
	 
	 
	 
	 
	