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How long does it take you to decide what to watch after you turn your TV on?

Andy Lopez was elevated to Chief Marketing Officer of Behr Paint Company last month. We spoke with Lopez about his new role, AI search, creator autonomy and the customer journey.

PR roundup covers what Anthropic’s new AI watermarking feature means for communicators navigating transparency questions, new research confirming that leadership behavior—not messaging—is the real driver of workplace culture, and how a car-sized hairball rolling through New York City streets became one of the more memorable PR stunts of the summer. Claude’s New Watermark Causing Concern […]

This week’s hot takes on hot topics in experiential marketing cover billboard houses, wrench-themed pubs and pop-up diaper rescues.

This week in PR: Buc-ee’s trademark enforcement sparks national backlash, DuckDuckGo sells out with a privacy stunt, and Cision reveals why more data isn’t always better for brands.

Marketing consumer products comes with plenty of challenges. But just try selling a political candidate in a hyper-polarized, 24-hour news environment, says Mark Jablonowski, CEO of DSPolitical, a political ad platform that caters to Democrats and progressive causes.

Roundup covers what the Canadian wildfire smoke crisis means for communicators navigating real-time emergencies, how Twitter’s 20-year legacy changed communications, and why GEO is becoming one of the most important—and least-owned—priorities in PR.

When Yahoo dropped anchor at Cannes Lions 2026, it was equipped with its most ambitious festival activation strategy to date, and one very large purple submarine installation.

This week’s hot takes on hot topics in experiential marketing cover cowboy deliveries, synchronized gaming raids and talking toilet paper.

Siri became the place where Apple’s mythology cracked, following the launch of the Apple Intelligence initiative.