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In part two of our discussion with Intuit CMO Thomas Ranese, we dig into marketplace competition, appealing to younger consumers, lessons from previous gigs and leadership advice.

Intuit CMO Thomas Ranese discusses the company’s strategy for growth, its new platform positioning, the idea behind the new QuickBooks campaign and leveraging AI in marketing.

A CYNOPSIS MESSAGE FROM WURL   Tuesday January 27, 2026 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports newsletter. Congratulations to the Indiana Hoosiers for accomplishing an unthinkable turnaround to win a college football national championship. It’s a timely reminder that anything is possible in sports—even in the midst of NIL-induced upheaval. […]

Long focused on rural America, the programmer behind RFD-TV is entering its next era.

From Dr Pepper’s savvy elevation of a creator’s viral jingle to new data revealing what’s holding PR teams back, we examine how brands and agencies are adapting to shifting media dynamics, AI realities and a changing early-career pipeline.

Unusual, a new AI discoverability startup, analyzes how brands appear within AI search and provides suggestions on how to better rank.

Following were the most engaging Chief Marketer stories of 2025 — from a case study in higher education marketing to a creator network launch from Lowe’s to a McKinsey growth study examining the CMO-CEO disconnect.

A CYNOPSIS MESSAGE FROM PREMION   Tuesday December 23, 2025 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports newsletter. We hope everyone is having a wonderful holiday season. It’s a great time of year for fans with a seemingly endless amount of football and basketball to digest—not to mention hockey, soccer and […]

Meta’s not beating the scam ads allegations; SEO tools are getting into AI prompts; and the telcos are at it again.

This week’s hot takes on hot topics in experiential marketing cover sandcastle restaurants, pop-up orchards and the Betch of the Year Meme Gala.