Search Results for: Marketers on Fire

  Tuesday April 28, 2026 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports newsletter.    GAME ON Sports have become the dominant driver throughout each corner of the media ecosystem. Its live events stand as one of the few reliable attachments for brands and companies to create so that they can capitalize […]

Gone are the days when the TV upfronts were exclusive to legacy broadcasters. Amazon is gearing up for its third upfront event next month in New York City. Alongside Netflix, Amazon is one of a handful of digital-first companies that recently entered the upfront fray and are competing against traditional networks for annual advertiser budgets […]

Headliners rocked the Empire Polo Grounds at Coachella 2026, but it was the brands that truly reached fever pitch.

Partnerize has developed an an industry-wide standard to measure AI search performance and compensate publishers accordingly.

This week’s hot takes on hot topics in experiential marketing cover Chili’s food court, dog-friendly deli shops and “X-Files” fan extravaganzas.

Chief Marketer sat down with Amy Marentic, CMO at Genesis Motor America, to discuss the brand’s marketing goals while at the NY Auto Show, plans for customer growth, Genesis’ use of professional golf as a marketing tool and more.

Hyundai Motor America CMO Sean Gilpin discusses the brand’s FIFA partnership, data-driven marketing strategies, brand versus performance, AI efficiencies in media and more.

By Ayse Pamuk, Director of Platform Operations at Basis Connected TV is unquestionably having a moment. Look no further than the Free Ad-Supported Streaming TV (FAST) space, which has become one of the fastest-growing sectors in advertising. But as viewership and ad growth surge, the industry is quickly approaching a critical inflection point. Many platforms […]

This week’s hot takes on hot topics in experiential marketing cover Y2K house parties, chocolate heists and “Ride the Ranch.”

From an Air Canada air traffic control crisis at LaGuardia Airport, to a PR workforce stretched thin by expanding expectations, to fans rewriting the rules of live sports engagement during March Madness—this week’s PR Roundup covers timely moments and data for all communicators to learn from.