Search Results for: Marketers on Fire

Long focused on rural America, the programmer behind RFD-TV is entering its next era.

From Dr Pepper’s savvy elevation of a creator’s viral jingle to new data revealing what’s holding PR teams back, we examine how brands and agencies are adapting to shifting media dynamics, AI realities and a changing early-career pipeline.

Unusual, a new AI discoverability startup, analyzes how brands appear within AI search and provides suggestions on how to better rank.

Following were the most engaging Chief Marketer stories of 2025 — from a case study in higher education marketing to a creator network launch from Lowe’s to a McKinsey growth study examining the CMO-CEO disconnect.

A CYNOPSIS MESSAGE FROM PREMION   Tuesday December 23, 2025 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports newsletter. We hope everyone is having a wonderful holiday season. It’s a great time of year for fans with a seemingly endless amount of football and basketball to digest—not to mention hockey, soccer and […]

By Bichoi Bastha, General Manager of Dailymotion and the CEO of Dailymotion Advertising and Audience Path   The streaming industry is approaching an inflection point that has little to do with content libraries or production budgets. The fundamental division emerging in 2026 is between platforms that control substantial first-party data and those that don’t. As […]

Meta’s not beating the scam ads allegations; SEO tools are getting into AI prompts; and the telcos are at it again.

This week’s hot takes on hot topics in experiential marketing cover sandcastle restaurants, pop-up orchards and the Betch of the Year Meme Gala.

Oura has positioned its latest smart ring collection, the Oura Ring 4 Ceramic, as a powerful health and wellness device— that also passes as a fashion accessory. CMO Doug Sweeny takes us through the details.

For Michael Giusti, an analyst and writer with insuranceQuotes.com, effective communication isn’t accidental; it’s a deliberate process of aligning the right message with the right audience through the right channel.   How does marketing in the insurance industry differ from other sectors? When I am approaching what I do, I think of what I call […]