Search Results for: Marketers on Fire

AMC Networks’ new Silicon Valley drama “The Audacity” will have its world premiere this weekend at SXSW. It follows a sneak peak of the series in January at CES. We spoke to AMC Networks’ CMO Kim Granito about the motivation behind activating there.

From Target’s bid to win back skeptical shoppers, to the White House’s quiet attempt to reframe one of its signature policies, to what actually builds credibility in the AI era—this week offered a masterclass in how brands and institutions communicate under pressure.

CTV advertising is booming, with the channel growing by 13% in 2025 to $26.6 billion and projected to hit $51 billion by 2029. In this environment, you’d expect to see sustained overperformance from The Trade Desk, a CTV aggregator with video representing a high-40s percentage of its business. But for some time now, TTD has […]

Add another “Open” to the list. The Trade Desk has OpenPath, OpenAds, OpenSincera and, as of today, a new platform portal called OpenTTD. The OpenTTD product, which will be announced by the DSP during LiveRamp’s RampUp conference in San Francisco later this morning, creates a single login and integrated analytics for companies that span different […]

During Thursday’s earnings call, CEO Cindy Rose announced a new plan to reposition WPP as a single company, rather than an agency holdco.

  Tuesday February 24, 2026 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports newsletter. The Milan Cortina Winter Olympics came and went in the blink of an eye, capping what was a busy—and “legendary”—February for the folks at NBC Sports. That doesn’t mean sports are slowing down, with the NBA regular season […]

PR Roundup explores how trust and accountability are being tested across communications, from AI hallucinations landing in public-facing content to former President George W. Bush’s Substack debut and renewed backlash against Tyra Banks.

This week’s hot takes on hot topics in experiential marketing cover Wendy’s drive-thru Pit Stop Express, Kayali’s fragrant café and the traveling All Conditions Express basecamp.

We spoke with L’Oréal’s Chief Creative Officer Adam Kornblum about CeraVe’s viral skincare campaign featuring NBA superstar Kevin Durant — and his legs.

Connected TV was supposed to fix what traditional television never could: opaque measurement, broad assumptions, and probabilistic outcomes built on GRPs. And in many ways, it has. But the real question is not whether CTV is more measurable than linear TV — it clearly is. The more meaningful debate is whether CTV measurement has truly […]