Q&As

What Millennials want from brands is clear—they want loyalty programs that transcend the transaction, genuine experiences, customer engagement and convenience.

B2B marketers need to focus less on themselves, and more on creating a
dialogue with website content, according to a new report from Forrester.

A gamified quest was the perfect way for Johnson & Johnson Vision
to introduce a new contact lenses technology to physicians.

Better analysis of online viewership is helping Mobscrush create
a more accurate profile of the reach of gamers like Ninja.

Restructuring processes to help sales reps find and use relevant
content has helped Oracle increase customer engagement.

Chelsea Phillips, vp marketing for Beyond Beer Brands at Anheuser-Busch, has a new campaign
in market under a creative platform that inspires women to own or reject negative labels.

The move will demonstrate the monetary value of exposure
provided to brands with its League of Legends events.

Kaling introduces the wine through a series of short and funny videos showing how
hilariously difficult it would be to take three glasses of wine with her wherever she goes.

To really improve your customer experience, don’t focus internally. Instead, re-wire
your efforts to see things from the customer’s point of view.

As Independence Day approaches, many brands are flying the red, white and blue.
How does your company express patriotism with brand values?