Q&As

Lindsey Christensen shares the story of Thoughtbot’s marketing journey
to create engagement with tech innovators and start-ups.

From rotating celebrity colonels to a massive colonel floatie, KFC comes out
swinging from left-field with its marketing magic.

For top B2B brands like SAP and Pitney Bowes, customer experience is often
the tipping point when it comes to acquiring—and retaining—business.

When it comes to market intelligence and forecasting, some managers use vanity
metrics as a proxy to get what they want to hear, rather than actual insights.

The NBA is flexing its marketing muscles and showing why it continues
to outperform all other sports leagues when it comes to social media.

Paqui Tortilla Chips has reprised its #OneChipChallenge, daring
spice lovers to try its dastardly chip.

Capital Group CMO Jaya Kumar takes us through strategy,
planning and execution.

One-on-one conversations with local Mountain Dew customers led
to local marketing and a turnaround in sales.

The PRO Award winners will be announced during a live awards
brunch on October 24 at Neue House, New York. Join us.

Pitney Bowes CMO Bill Borrelle shares the challenges of targeting a
diverse audience, and keeping a century-old brand fresh.