Q&As
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Acquisition
AR Campaign Simulates Swarms of Deadly Mosquitoes Across NYC
As the UNGA meeting gets underway, a campaign to end Malaria has spread
across NYC through an AR digital and out-of-home campaign. -
Acquisition
Visible’s Intentional Typos Call for “Unlimited Massages”
Marketing with a twist, tied to social chatter and an experiential event all play to
this all-digital phone service’s goal to make some marketing noise. -
Direct Marketing | Print
5 Steps for Building a Consistent Brand Story
Everyone in your company should be able to tell your brand story.
Here’s five tips to help them share a consistent message. -
Social
The Changing Face of B2B Social Media
Toast, Thoughtbot and Constant Contact share how they’re increasing their
B2B social circle of engagement, and what metrics really matter. -
Digital
10 Pillars for SEO Success
A good SEO strategy shouldn’t just be the mission of the SEO team: it should be the mission of the entire organization. Here’s 10 ways to make it happen.
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Profiles & Campaigns
Q&A: PwC’s Path to Digital Transformation
Chief commercial officer Reggie Walker chats about how Big Four auditing firm PwC is connecting with a diverse global audience, and what’s next.
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Acquisition
6 Marketing Tips from an Industry with Tight Constraints—Cannabis
The cannabis industry is censored by most major advertising channels.
Getting back to the basics can build those audiences. -
Acquisition
Security Firm ADT Shows Consumers True Value in Items Lies with Memories
An experiential event in NYC is the latest marketing effort in ADT’s
recent brand transformation, “What Do You Want to Protect?” -
Acquisition
Holiday Shoppers to Spend $1.1 Trillion: Buyers Online to Go Wild
The health of the labor market, near record-low unemployment rates and continued monthly job creation will encourage spending, Deloitte predicts.
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Acquisition
Mitsubishi Starts the Adventure with “Small Batch” Test Drives
CMO Kimberley Gardiner takes us on the ride.