Q&As

Tips for creating mid-funnel marketing content that drives conversions.

With more consumers now aware of data privacy issues than ever before, organizations must adhere to the following.

Take a look at our pick of the 10 best promotional campaign ideas of the year.

The following tips can help B2B marketers deliver an experience that upholds and supports your brand’s promise to customers.

Based on LinkedIn’s insights, here’s what you need to know if you’re looking to get the attention of IT decision-makers.

A sound data management strategy is critical as the landscape becomes more complex.

The FTC’s recent guidelines for influencers provide a guidebook for content creators–but also the marketers who employ them.

How 15 brands have approached holiday activations with experiences.

The California Consumer Privacy Act (CCPA) goes into effect Jan. 1. Following are insights on how marketers can ensure compliance.

Global Chief Marketing Officer for SAP Alicia Tillman lays out the new characteristics of the next generation of CMOs.