Q&As

2012 PRO Award Finalist: Tris3ct for Kimberly-Clark and the “Cottonelle Ultra Switch” promotion.

To build awareness around its March issue, Glamour created additional mobile shopping experiences prior to the issue’s publication.

2012 PRO Award Finalist: Tenthwave for eBay for “The More, the Merrier” Facebook promotion.

2012 PRO Award Finalist: Agent X for Symantec and the “Consumer Cybercrime Index Launch” promotion.

Dannon’s Danimals kids’ yogurt and smoothies brand stood up for playtime with a contest in which kids entered on-pack codes to win playground equipment for their schools.

Cellular phone maker LG challenges the fastest thumbs in the nation every year in its annual LG U.S. National Texting Championship.

To draw consumers’ attention to 7-Eleven’s coffee, Integer created a promotion around “The Drips,” annoying people you don’t want to see before your first cup of coffee.

2012 PRO Award Finalist: The Marketing Arm for GameStop and the “Call of Duty Pre-Order Campaign” for Best Incentive Promotion.

Ryan Partnership was charged with getting consumers talking and sharing news about Magnum Ice Cream virally, and encouraging them to buy in-store.

2012 PRO Award Finalist: The Marketing Arm for Doritos and the “Call of Duty Rank Up” promotion.