Q&As

2012 PRO Award Finalist: The Marketing Arm for Nintendo for the “Super Mario 3D Land Launch” event marketing promotion.

2012 PRO Award Finalist: The Marketing Arm for GameStop and the “Gears of War 3 Pre-Order Campaign” for Best Incentive Promotion.

The Keystone Light brand ran a promotion built on the perception that while much of its target demo shows interest in hunting, they don’t actually hunt. So MillerCoors sent them looking for hunter-orange cans in stores and created packaging that could display the cans as trophies.

Jameson created engagement with its audience online with Jameson1780.com, a game that let fans walk in the shoes of the brand’s legendary founder.

2012 PRO Award Finalist: Neverstop for Uniqlo and the “Made For All” event marketing promotion.

2012 PRO Award Finalist: The Marketing Store for Coca-Cola and the “My Coke Rewards Million Point Giveaway” incentive promotion.

Infinity Marketing was charged with breaking through the noise around the launch of HP’s Spectre notebook and attracting key media and influencers, achieving a high amount of media impressions, dramatically increasing awareness and reaching a large social media following–all while making it the most talked about product launch and event campaign of the CES show.

2012 PRO Award Finalist: Grow Marketing for Levi Strauss & Co. for the “Levi

2012 PRO Award Finalist: Wunderman3 for Hostess Brands and the “7 Wonders of the U.S.A. Teacher Tour” for Best Cause-based Marketing promotion.

P&G brand Prilosec OTC and MSL New York tied heartburn prevention to football with an integrated campaign that asked fans to send in recipes and photos showng why they are “parking lot pros” at tailgate parties, supporting the effort with customized local NFL events and a contest judged by comedian Larry the Cable Guy.