Q&As

2012 PRO Award Finalist: Source Marketing for Chase Card Services for the MileagePlus Explorer Card Baggage Claim event marketing promotion.

2012 PRO Award Finalist: EA Sports, Gillette, Walmart, SonyPlaystation for EA Sports and the “Look and Play Like a Winner” incentive promotion.

Global airline network oneworld alliance wanted to educate elite status customers on the benefits of membership.

2012 PRO Award Finalist: The Marketing Arm for Nintendo for the “Super Mario 3D Land Launch” event marketing promotion.

2012 PRO Award Finalist: The Marketing Arm for GameStop and the “Gears of War 3 Pre-Order Campaign” for Best Incentive Promotion.

The Keystone Light brand ran a promotion built on the perception that while much of its target demo shows interest in hunting, they don’t actually hunt. So MillerCoors sent them looking for hunter-orange cans in stores and created packaging that could display the cans as trophies.

Jameson created engagement with its audience online with Jameson1780.com, a game that let fans walk in the shoes of the brand’s legendary founder.

2012 PRO Award Finalist: Neverstop for Uniqlo and the “Made For All” event marketing promotion.

2012 PRO Award Finalist: The Marketing Store for Coca-Cola and the “My Coke Rewards Million Point Giveaway” incentive promotion.

Infinity Marketing was charged with breaking through the noise around the launch of HP’s Spectre notebook and attracting key media and influencers, achieving a high amount of media impressions, dramatically increasing awareness and reaching a large social media following–all while making it the most talked about product launch and event campaign of the CES show.