Q&As

Creating, producing and publishing visual assets like social media posts and websites is attracting budget money and challenges.

B2B digital marketing spending will increase 7.6% to almost $77 billion in 2015, according to Outsell’s 2015 Advertising and Marketing Study.

If you’re leading an omnichannel marketing campaign and haven’t talked to the person running your mail operation in a while, now may be the time.

U.S. consumers participate in billions of loyalty programs, but they are not as active in these programs as they used to be. Here’s what you need to know.

A Association of National Advertisers survey uncovers views of how both agencies and clients think about the RFP briefing process.

SapientNitro recently released a study of marketing technologists’ skills, career paths, attitudes and behaviors, and the results shed some light on this new group of marketing tech specialists.

Chief Marketer sat down with Progress Software CMO Melissa Puls to talk about the challenges of team realignment, integrating new acquisitions from a marketing standpoint, bringing digital experience marketing to the forefront and technology’s role in her department.

Lists featured this week include Christian Reader and DiabeticNewsToday.com.

P&G is joining other major brands like S.C. Johnson, Unilever and Visa in cutting the number of agencies it uses.

Jim Stengel was a powerhouse for P&G during his years as global CMO. This article describes how he changed P&G’s reputation working from the outside in.