Q&As

McDonald’s is joining other fast-food restaurants to offer home delivery service with McDelivery. Customers have asked McDonalds to provide the offering.

The formula for calculating return on ad spending is simple enough but the practical application of this data is the missing piece for many companies.

The Amazon Dash Button is revolutionary, but how much of an impact will it have? This article offers eight benefits CPGs can expect from the Dash Button.

What factors would the partners of SC&P take into consideration when selecting a marketing measurement solution in today’s data-driven world?

The logic often seems to be companies should do the same as the competition—particularly if what they’re doing is working. But is that the path to success?

Lists featured this week include Hospital Administrators and Hartford York.

Consumer grocery shopping habits can shift with the wind. This new report from Acosta uncovered why, how and when consumers shop.

Millennials vastly prefer the convenience of e-shopping to visiting a store. To shift that convention, retailers need to reconsider their in-store offers.

A campaign from MilkPEP is pushing chocolate milk as a sports recovery drink with help from Apolo Ohno and other elite athletes.

The Bud Light “Up for Whatever” campaign came under attack after a thoughtless scroll was added to the bottle’s labels.