Q&As

A new mobile fitness tracking site turns on Coca-Cola’s 2013 commitment to support physical fitness programs.

Airbnb’s new ad campaign, “Never a Stranger” relays just that message: That when you stay with an Airbnb host, you will never feel like a stranger.

Target is upping its data game to learn more about its customers so it can be more personal in its communications.

Lists featured this week include Coins of America and the Wealthy Doctor Newsletter.

Admit it, marketers: Winter is coming—and you need to prepare. But what exactly are you supposed to do?

Learn the pitfalls brand marketers need to avoid when trying to build relationships with consumers.

By now we all know that Coke is bringing back its wildly popular “Share A Coke,” campaign with more names, more packages, more ways for consumers to experience the brand—and, in a bold move, an e-commerce platform. But what you might not know is that last year the campaign drove +15% volume and increased sales. […]

Lots of lessons here from these five digital ads.

A racy ad has been rejected by the company that buys ads for the NY subway system.

Former Kraft CMO Deanie Elsner on using big data, infrastructure and content to hone 1-to-1 marketing at scale.