Q&As

It is the visionary that can see change happening all the time. To grow your business and expand you always need to be creating and building on what you have achieved.

Octagon CMO Lou Kovacs leads the new business process and marketing of Octagon’s consulting, experiential and event services in the region.

Tis’ the season for holiday marketing campaigns and many marketers turn to Pinterest where 1.1 billion holiday pins were saved last year.

Consumers want to know that if a company makes a brand promise, it keeps it. And if it doesn’t, that consumer will move on to a brand that will.

Measuring social engagement has become a top priority for many marketers as campaigns ramp up across social networks.

Should you hire a chief media officer?

Arby’s CMO Rob Lynch on the fun he has running the marketing department and why the new venison burgers sold out in one day.

Marketing data gaps—from a lack of accurate reporting or an inability to show direct impact on revenue—are unfortunately quite common.

Some 72% of B2B buyers watch videos throughout their entire path to purchase making B2B video marketing a key strategy to move customers to make a purchase.

To capitalize on the shopping-mania about to descend, make sure your email marketing campaigns are designed so that potential customers can’t resist opening them.