Q&As

During Movember, men grow beards to show their support and brands love to join in. One of them, Jeep, found a fun way to do just that.

Marketing slogans can quickly identify a product or company and have helped create great brands, but it doesn’t always work out that way.

Using precise, real-time targeting and dynamic storytelling, programmatic advertising connects brands like Vitamix to consumers in a more personal way than ever before.

Chief Marketer talked with several expert marketers, to get their take on what brands and trends will be hot in 2017, and which were the highlights of 2016.

Content marketing is key to B2B online success, but many marketers still don’t fully understand how these efforts contribute to the bottom line.

What separates the webinar winners from losers? Companies who see significant return on their investment typically do these nine things.

Audio watermarks—silent unique identifiers embedded within an audio or video signal—offer some unique opportunities for marketers.

Here are five tips to turn more of your customers into brand advocates this holiday marketing season.

Millennial Marketers are defining a new and successful marketing world order that is digital centric, social-first, and driven by video.

Most brands say that they should be on Snapchat, however being ON the platform is different than USING the platform: 4 tips on how to market on Snapchat.