Q&As

The American auto racing company bills the series as the “first esports
competition created to attract and identify young talent.”

Brands that have staged live social experiments around important issues
like bullying can draw enormous exposure for the company.

The brand is launching Instagram accounts for each of its 800 locations,
letting local staff promote events, daily specials and offers on social.

Many B2B companies lack a consistent data structure to link systems, making it tricky to run campaigns in a scalable way, according to new research from Forrester Consulting.

Just in time for Mother’s Day, Nina Wooten of DiscoverOrg shares the parallels of her journey in marketing and motherhood.

Go behind the scenes with Ally’s CMO Andrea Brimmer to learn how she
plans, and successfully executes, its disruptor strategy.

Brands like Twitter and Cisco are leading the way when it comes to increasing the profile of women at B2B events.

Bigger isn’t always better: To reach your audience, consider microtargeting and microinfluencers.

Come join hundreds of the world’s leading marketers at the industry’s
most commemorative affair, the 2018 PRO Awards gala.

Catch up on the latest news, marketing campaigns, tips, trends and
more with this roundup of the top 10 most widely read B2C articles.