NASCAR Expands in Esports Forming Youth Racing Series

Posted on by Patty Odell

NASCAR is expanding its presence in esports, forming a youth esports racing series that it hopes will help train the next generation of passionate race car drivers.

The company bills the series as the “first esports competition created to attract and identify young talent.”

The series is open to youth 13-16 across the globe and will be hosted on the racing simulation platform iRacing. The platform will provide the young competitors with an “unparalleled simulation experience on iRacing’s ultra-realistic software” where they can practice to become the next generation of race-car drivers, NASCAR says.

You may also like:

The Growth of eSports Explodes and Big Brands are in the Game

• Esports: Texas Is Building A Huge Stadium For A Billion-Dollar Sport—Video Games

In June, the inaugural 12-week season kicks off with youth playing on virtual renderings of iconic short tracks like Langley Speedway, The Bullring at Las Vegas Motor Speedway and Thompson Speedway Motorsports Park.

The regular season includes the first eight events and will be open to all participants. The 50 racers accumulating the most points over the regular season will qualify to compete in the four-week playoffs. The top 30 in points after the playoffs will advance to a final championship event at the iconic Martinsville Speedway. The season will include a mix of single and heat race formats.

“As we expand our presence in esports, NASCAR is uniquely positioned as the only sport that can develop skills transferable to real world competition,” Blake Davidson, NASCAR vice president of consumer innovation said during the announcement. “We’re excited to see the young, diverse and global talent pool this series attracts, especially as we cultivate our next generation of drivers.”

Don’t miss the The Esports Business Summit Sept. 10-12 in Las Vegas. The summit brings together all sectors of the Esports ecosystem for two days of networking, education and inspiration. 

NASCAR already plays in the esports space. The NASCAR PEAK Antifreeze iRacing Series is its eSport World Championship series now in its ninth season. The series features elite oval sim-racers that compete on simulated versions of the actual real-world NASCAR tracks and Gen6 cars available on iRacing.


Related Posts

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…


PRO Awards


Join your industry peers for a fast-paced afternoon of inspired conversations led by industry leaders and live celebrations as we announce the winners of the 2021 PRO Awards. Click here to register.


CM 200

Click here to sign up for more information on the 2022 CM200 call for entries and to view the CM 200 2021 List.