Q&As

A new survey shows that celebrity influencers who are honest about addiction, mental health and #MeToo are viewed much more favorably by consumers.

Cat climbers, commencement addresses, soap opera appearances and
gigantic pool floats? What is KFC up to?

A podcast sponsorship is helping Avnet build brand and engagement with designers and engineers.

It’s the mega-crossover everyone has been waiting for: Deadpool, Buffy, Conan O’Brien, the Justice League and more team up in our 2018 Comic-Con International marketing round-up.

Grocers continue to roll mobile apps to earn loyalty while providing shoppers
with myriad ways to streamline the shopping experience.

Digital marketers know engaging with influencers yields quick results in creating brand awareness. Here’s 6 reasons to make it part of your plan.

Voice technology is changing all aspects of marketing. How could smart email improve a brand’s image and boost customer engagement?

Prime Members were primed and pumped to shop, shop, shop
when the website crashed and all hell broke loose.

The study looks at how today’s customer-obsessed organizations must
evolve their customer data and engagement strategies.

Only 23 percent of customers say they have a ‘relationship’ with a brand, that
leaves the other 77 percent that can be converted to brand advocates.