Q&As

Dropbox came under scrutiny last week for sharing data on how research teams use collaborative platforms for a Northwestern University study.

B2B might not be the first thing that comes to mind when one thinks of Walmart, but the mega retailer is making a major B2B play in India.

Want prospects to see your B2B content? Make sure you have a strong SEO strategy in place.

The Comic-Con activations of Fox, FX and Hulu generated a lot of buzz for shows like “Castle Rock,” “Legion” and “The Gifted.” Here’s an inside look.

Portland can practically sell itself with its majestic mountains and rocky
coastline, but marketers had a different plan—The Portlanders.

The Container Store is out with a new storytelling campaign that is not about
its products but about what the containers can do for you.

Chief Marketer recently chatted with Brent Feldman, CMO of farm-to-table chain
restaurant B. Good about the challenges of marketing to new dining audiences.

Creative teams face numerous challenges in trying to get their jobs done resulting in
more than 90 percent of companies experiencing project delays.

Sales and marketing integration is still often tricky business, but sales development reps can be the bridge bringing the two teams together.

The partnership swirls around the introduction of
a new Stacy’s cheesy snack.