Q&As

Automating its email marketing processes has helped Tower Federal Credit Union improve targeting to reach prospects for new loans.

SEO is critical for marketers looking to maximize ROI, but figuring out the technical aspects of how to improve your search ranking can be tricky.

If you’re not already making moves to align the organization around the customer
and collaborate across all departments, now’s the time to do it.

Chatbot frameworks have simplified the creation and deployment of AI tools, but implementers struggle to extend success beyond single languages.

Now five years in as Mastercard’s CMO, Raja Rajamannar shares the strategy
behind “advancing” the campaign.

With about 20 percent of the U.S. population expected to be over 65 by 2030,
marketers need to think about consumers over 50 too.

Analyzing inbox placement helped Liberty Mutual create models to determine recipients’ likelihood to engage with their messages.

The mobile libraries offer local children access to books by
creating a space where books can be donated and shared for free.

Bacardi has put a twist on the ol’ standard cocktail recipe video,
but with a splash of ghastly frights.

It wasn’t that long ago that that Jim Beam struggled with declining sales.
That all changed with the “Move History” motto and “movement marketing.”