Q&As

Despite the debates in many organizations, gated B2B content
is still critical to a successful digital marketing strategy.

Gillette’s new spot has sparked passionate dialogues. But despite lots of support, some said
the Gillette spot painted men in a bad light and sparked the hashtag #BoycottGillette.

There are many forms of mobile ad fraud, ranging from click spam,
SDK spoofing and false impressions. The effects can be devastating.

Shutterstock is rolling out its first brand marketing campaign in six years,
to help educate prospects about the depth of its stock image library.

A higher priority on marketing is one of the top drivers of budget
growth at B2B tech companies, according to a new survey.

A new survey uncovers how celebrity endorsements, peer recommendations
and online marketing channels impact consumer purchasing behavior.

PepsiCo is an innovator in marrying consumer needs with innovative and emerging technologies
to create state-of-the-art marketing wonders that drive sales and brand loyalty.

A year-long global campaign includes a collection of marketing content,
design-led packaging and artwork and powerful commercials.

To satisfy super fans hunger for branded merchandise—think bacon scarves—
Arby’s-of-the-Month will delight subscribers with a fresh variety of items each month.

Procter & Gamble (P&G) is not surprisingly selective when it
comes to new marketing hires. Think you’ve got what they need?