Q&As

Targeted demographics are often too broad or general to resonate with a
specific segment of consumers for brand marketing.

Facebook Stories Ads can’t compromise on visuals, and they need a clear call to action.
Here’s five tips for engaging users through this medium.

This week, the beer battle continues as Coors Light unveiled a new
smart beer tap that lights up when “fueled by Bud Light negativity.”

An ambitious activationwarned SXSW attendees of the apocalypse,
which coincidentally just happens to tie in to the debut of Good Omens.

This month, the London Business School is kicking off “Minds alive,”
a campaign to raise awareness with both prospective students and alumni.

Acura is jumping into March Madness with an online challenge to
show off its “super handling” all-wheel drive technology.

To make a splash, Chipolte is partnering with Venmo for the giveaway to post
surprise deposits directly into loyalty members’ accounts.

Original research and quotes from customers are among
top elements in content that help build B2B brand trust.

Welcome to the world of digital window shopping, where social media
strategies are the real disruption to traditional retail marketing.

Email is a major workhorse when it comes to boosting engagement
and conversion. Here’s eight tips for better email marketing ROI.