THE A TEAM – Managing both manufacturers and retailers can be a sticky wicket—but not for this Top Shop. It executes lively shopper-marketing campaigns like a consumer sweepstakes for cough drop Ricola, duking it out in a competitive category. The A Team put a spin on “calling out sick” to “calling out well” to draw attention to Ricola’s herbal ingredients. Nearly 200,000 people entered for a chance to win a “day of pay ($500) or the grand prize trip to Ricola’s homeland, Switzerland.”
Chief Marketer 200
Scout Sports and Entertainment HelloWorld, Inc. Legacy Marketing Bespoke Sports and Entertainment Moderne Communications Pro Motion, Inc. Advantage International MarketingLab Life in Mobile Infinity Marketing Team, Inc.