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B2B Top Shops

The A Team, LLC

B2B Top Shops
  • Core 1: Promotion Creative Concept & Design
  • Core 2: Retail (in-store) Marketing
  • Core 3: Games, Sweepstakes & Contests

  • Clients Include: Under Armour, Hill’s Pet Nutrition, Proximo, Tesoro Corporation, Merck Animal Health
  • Website:
  • Contact: [email protected]

THE A TEAM – Managing both manufacturers and retailers can be a sticky wicket—but not for this Top Shop. It executes lively shopper-marketing campaigns like a consumer sweepstakes for cough drop Ricola, duking it out in a competitive category. The A Team put a spin on “calling out sick” to “calling out well” to draw attention to Ricola’s herbal ingredients. Nearly 200,000 people entered for a chance to win a “day of pay ($500) or the grand prize trip to Ricola’s homeland, Switzerland.”