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Sponsored by: Credit One Bank’s latest marketing campaign is using humor to connect with shoppers and build brand awareness in a crowded landscape of financial advice, according to Chief Marketing Officer Michael Coleman. Dubbed “The Credit Wreckers,” the campaign features four cartoon characters that embody common mistakes consumers make that hurt their credit. For instance, […]

1 Brands on Fire Brands on Fire: Manscaped CMO Shares Strategy Behind 'Send Face Pics Instead' Campaign Manscaped CMO Marcelo Kertész discusses the campaign inspiration, brand evolution, target market, strategic use of humor and his approach to creator-led content. READ FULL STORY 2 Acquisition The Credibility Ladder: Aligning B2B Sales With the Modern Buyer Adoption […]

Sponsored by: Manscaped is best known for its below-the-waist grooming products. But with its latest campaign, “Send Face Pics Instead,” the groin specialists are moving onward and upward into the face category—the next step in its brand evolution. The campaign’s hero spot cheekily recounts the long history of men “oversharing” unsolicited photos, urging them to […]

1 Social System1-TikTok Study: Branding Elements and Creator-led Content Improve Short-form Video Ads Short-form video ads must be creative and entertaining to capture attention, but prioritizing creator-led content and leading with brand assets—like jingles, mascots and logos—is most effective for brand building and conversion, according to new research from System1 and TikTok. READ FULL STORY […]

Sponsored by: Nature Made’s recent marketing initiative with HelloFresh aims to place product samples of its probiotic directly in the hands of interested consumers. The vitamin and supplements brand, known for its yellow labels and brown capsules, is promoting its growing portfolio of gut health vitamins by including a sample of its core product with […]

Sponsored by: 1 AI Forrester to B2B Marketers: Invest in Full Buyer Lifecycle, Improve AI Discoverability in 2026 Forrester’s "Budget Planning Guide 2026: B2B Marketing Executives" focuses largely on resilience when budgeting the year ahead. Recommendations include investing in influencer relations and improving discoverability in AI searches. READ FULL STORY 2 Acquisition What Causes Cannibalization—and […]

Of the B2B marketing decision-makers polled for Forrester’s 2025 Budget Planning Survey released early this year, 83% expected their company’s marketing investments to increase over the next 12 months. But economic changes since then have likely dampened that rosy outlook. With that in mind, Forrester’s "Budget Planning Guide 2026: B2B Marketing Executives" focuses largely on […]

Sponsored by: 1 Branding/Marketing Bob’s Discount Furniture CMO Dishes on Social-First Reality TV Series Bob's Discount Furniture Chief Marketing Officer Steve Nesle shares why he’s betting on entertainment content—where the brand marketing is subtle.  READ FULL STORY 2 Branding/Marketing How Six Retail Merchants Are Communicating Tariff-Driven Price Increases to Consumers Half a dozen major merchants—Fat […]

When the macro environment is challenging, marketers need to lean in and work harder to find shoppers interested in their product, according to Steve Nesle, Chief Marketing Officer at Bob’s Discount Furniture. So the retail chain is experimenting with a first: creating its own reality TV show on social media. Bob’s is releasing six two-minute […]

Sponsored by: Credit One Bank’s latest marketing campaign is using humor to connect with shoppers and build brand awareness in a crowded landscape of financial advice, according to Chief Marketing Officer Michael Coleman. Dubbed “The Credit Wreckers,” the campaign features four cartoon characters that embody common mistakes consumers make that hurt their credit. For instance, […]