Coinciding with the Olympic Games kickoff on Feb. 6, Intuit launched phase two of its QuickBooks “Outdo” marketing campaign promoting the product’s AI insights and intelligence for small business owners. As a follow-up to part one of our chat with CMO Thomas Ranese, we discuss marketplace competition, appealing to younger consumers, lessons gleaned from previous marketing gigs and his thoughts on leadership. (Revisit part one here, which covered the company’s growth strategy, platform positioning and approach to AI.)

Honda is another brand taking advantage of the Olympics’ broad reach. We caught up with Ed Beadle, VP of Digital Services & Marketing at American Honda Motor Co., for a look under the hood of its new campaign as well as the company’s influencer marketing efforts and overall sports strategy.

Today’s Super Bowl will feature dozens of ads from brands seeking to reach a broad swath of consumers. We look at the strategies behind a handful of them, including OIKOS’ streaming strategy, NERDS’ product debut, Bud Light’s kegger and St. Jude’s mission clarification.

Consumers can take months to select a piece of furniture, a high-ticket product that they use daily for years. In light of this, City Furniture wants to provide shoppers with an information-rich product detail page so they can be confident in their purchase. According to Jon Gobeli, Vice President of Digital Commerce, more product information has led to more web visitors, more conversions and more sales. We review the company’s strategy and success.

Lastly, newsletters have moved from “nice-to-have” to a critical owned-media channel for brands, experts and executives alike. We asked comms and marketing pros which practices garner real success.

Until next week,