Brands on Fire
Brands on Fire: L'Oréal's Chief Creative on Tapping Kevin Durant as CeraVe's 'New Face of Legs'
We spoke with L'Oréal's Chief Creative Officer Adam Kornblum about CeraVe's viral skincare campaign featuring NBA superstar Kevin Durant — and his legs. READ FULL STORY

Branding/Marketing
Milani Cosmetics Touts Quality Ingredients in New Campaign
Milani CMO shares insights into the brand's new campaign ‘What’s Inside Is Everything’ and why it reformulated one of its staple products. READ FULL STORY

Branding/Marketing
Gordon Ramsay Says Yes to I Can’t Believe It’s Not Butter
CMO Olga Osminkina-Jones shares how the butter-substitute brand snagged celebrity chef Gordon Ramsay as the face for the brand’s new campaign featuring its reformulated product. READ FULL STORY

Branding/Marketing
Why 2016 Is Everywhere Again and What Marketers Should (and Shouldn’t) Do About It
The 2016 trend on social media reveals how people are searching for connection right now — and how nostalgia can resonate when brands tap into it. READ FULL STORY

AI
Jasper State of AI Report: Marketers' Responsibilities Shift, ROI Harder to Prove
Jasper's “The State of AI in Marketing 2026" report details how marketers roles have shifted, where ROI is more difficult and how companies plan to invest. READ FULL STORY

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