As American Olympic athletes bring home the gold at the Milan Cortina Winter Olympics, Team USA is tapping into Oura Ring’s health, fitness and wellness tracking insights to support training and competition regimens.

The health tech company’s smart ring became the official wearable of Team USA at the Winter Games, a partnership that extends to LA28, with Oura providing wearables to all Olympic and Paralympic athletes. Read our deep dive into the brand's wearable story at the Games and how it’s approaching segmentation across various global markets.

The chief marketing officers at apparel brand True Religion, personalized greeting card brand Shutterfly and sparkling water brand Rambler concur: taglines have an important place in marketing. A campaign tagline expresses the brand in that moment and, if done right, can hook a consumer. The marketing chiefs at each brand weigh in on their importance.

Date brand Joolies was due for a change, according to Vice President of Marketing Amanda Sains, and needed to be reframed as a snack people want to eat every day. The goal was to change the perception of dates as “an old person’s fruit” to one that’s liked by Gen Z and millennials too. Read how the brand shook up a quiet category and now boasts 46% sales growth.

Lastly, Chief Marketer Network has launched the Top Women Network, a new, cross-brand initiative created to unite, elevate and empower women across the media, marketing and ad tech ecosystem. Designed for professionals at every career stage — from rising stars to executive leaders — the Network offers an inclusive, year-round community centered on recognition, professional development and meaningful connection. Sign up here — and we’ll see you there.

Until next week,