Intuit’s four financial software brands — TurboTax, Credit Karma, QuickBooks and Mailchimp — are known to the small business community and consumers alike. But they are perceived singularly, as DIY solutions, rather than four brands housed under a single umbrella.

Intuit is attempting to change that perception by positioning the company as an end-to-end platform rather than a collection of disparate products and services. We sat down with Intuit CMO Thomas Ranese to discuss its new platform positioning, strategy for growth, a new QuickBooks ad campaign and his approach to leveraging AI within the marketing organization.

Nutrition brand Kate Farms is focused on substantially increasing its brand awareness and acquiring more everyday consumers this year. And it plans to achieve that by marketing its products to consumers looking for extra nutrition, such as children and GLP-1 users, and increasing its investments in retail media networks and medical influencers.

Lowe’s launched its marketplace in December 2024. Since then, the retailer has added a second marketplace technology platform for brands, an expanded assortment of items and new metrics to assess the success of the marketplace. Joseph Cano, Senior Vice President of Digital at Lowe’s, takes us through the platform’s latest developments.

Insurance brand John Hancock has seen great returns from prioritizing consumer health and wellness in the form of increased customer loyalty and engagement, CMO Lindsay Hanson told Chief Marketer. We look at how the brand is promoting consumers’ health as a long-term bet through educational brand building, investing in a new video series and tapping science experts as influencers.

Lastly, we look at how “luxury” diaper brand Coterie — which scored an endorsement from Hailey Beiber — has benefitted from both word-of-mouth marketing and on-shelf retail expansion.

Until next week,