Newsletters

CM Weekly March 22, 2020 You’ve seen the headlines, the quotes, the memes: “We’re all in this together”—words of solace, comfort and solidarity in this time of uncertainty. It’s the message many companies have been communicating to customers and the general public these past few weeks. With countless businesses feeling the effects of COVID-19, from […]

CM Weekly March 15, 2020 We’ve entered a new normal of social distancing—and it’s forced the marketing community to turn on a dime. Brands are altering creative to avoid appearing tone deaf or insensitive during this difficult time. KFC suspended its “Finger Lickin’ Good” campaign and Hershey’s pulled ads with hugs and handshakes in them. […]

CM Weekly March 8, 2020 The Coronavirus fallout continues as global events cancel and a wave of uncertainty envelops the business community. But for some major events that typically draw thousands of marketing professionals and scores of exhibitors, like SXSW and Cannes Lions, the show must go on (for now). UFI, The Global Association of […]

CM Weekly MARCH 1, 2020 This Coronavirus is a nail-biter.   As the global health emergency continues to affect the world economy, marketing organizations that depend on sales meetings, conferences and travel for leads and business are anxiously awaiting the virus’s latest developments. Facebook’s Global Marketing Summit, Cisco Live: Melbourne and the 2020 Geneva Motor […]

CM Weekly February 23, 2020 Everyone is talking about the moldy Whopper. Burger King’s 45-second, time-lapse commercial elevates the “beauty” of the molding process that occurs when preservatives and artificial additives are removed from food products—something the company says will be standard practice in the U.S. by the end of the year. The ad is […]

CM Weekly February 16, 2020 We hope you had a great Valentine’s Day. Or, if sweet revenge is more your thing, perhaps you enjoyed some anti-Valentine’s Day festivities. Like naming a cockroach after your ex and watching it get devoured via livestream. For most brands, Valentine’s Day is cause for celebration—and extra sweet sales. Mars Wrigley and its […]

CM Weekly February 9, 2020 Which Super Bowl ad was your favorite? We about lost it at the end of the Jeep commercial when Bill Murray and the groundhog misplace their vehicle. Who doesn't love a good groundhog in a knapsack? According to Unruly, we weren’t alone: Google, Cheetos, New York Life and Jeep ranked […]

CM Weekly February 2, 2020 It’s game day, folks—for football fans and brands. As millions of viewers tune in to today’s Super Bowl competition, all eyes are on the brands behind those 30-second spots. But for many of them, the storytelling lives beyond the confines of a commercial. Promotion for the campaigns started long before […]

CM Weekly January 26, 2020 How far will one brand go to make a show? We’re lookin’ at you, Planters. In a teaser for the brand’s upcoming Super Bowl commercial, its mascot Mr. Peanut suffered a dramatic—yet heroic—demise at the ripe old age of 104. The company looked at how the internet responds to characters […]

CM Weekly January 19, 2020 What’s on the mind of most CMOs today? What isn't on the mind of most CMOs today? From data privacy to marketing technology to personalization to consumer trust to customer experience, today's marketing executives have no shortage of skills to master. We spoke with CMOs from Visa, Personal Capital, AKT […]