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Sponsored by: Austin Lau joined Anthropic — the makers of AI model Claude — in 2024 as the company’s first growth marketing hire in the U.S. Since then, he’s built out performance marketing, SEO, lifecycle, attribution and a suite of AI-powered workflows largely on his own, contributing to the company’s meteoric rise from $150 million […]

Sponsored by: 1 Possible 2026 Pepsi CMO Takes 'Omni-First' Mindset for Prebiotic Cola Launch Mark Kirkham, CMO at PepsiCo Beverages U.S., details why brands need to have an omnichannel-first mindset for marketing and product launches. READ FULL STORY 2 Demand Gen Liquid I.V.’s McLaren Racing Partnership Cements its Foothold in Formula 1 When Lando Norris […]

Sponsored by: Last week we covered how CMOs keynoting the POSSIBLE conference are integrating AI into their marketing organizations, from streamlining workflows to building synthetic consumer personas. This week we continue our conference coverage with a look at PepsiCo’s probiotic cola rollout, which leveraged Walmart Connect to launch exclusively online and apply the learnings to […]

Sponsored by: Last week we covered how CMOs keynoting the POSSIBLE conference are integrating AI into their marketing organizations, from streamlining workflows to building synthetic consumer personas. This week's conference coverage turns to PepsiCo's prebiotic cola launch — how the brand used Walmart Connect to debut exclusively online, then applied those learnings to its retail […]

Sponsored by: 1 AI The Real Power Partners: AI and the Human Marketer Tom Kaneshige, Chief Content Officer at the CMO Council, explains why the strongest marketing results come from pairing machine intelligence with human judgment. READ FULL STORY 2 Branding/Marketing Liquid Death CEO on Building a Provocative Brand, Small Marketing Budgets and Super Bowl Ads […]

Sponsored by: The question on many marketers’ minds at POSSIBLE 2026 this week wasn’t whether to integrate AI, but rather what’s working, what isn’t, and what real-world strategies and frameworks they can emulate to achieve results. Read how chief marketers at The Home Depot, Walmart, U.S. Bank, Coca-Cola and PepsiCo are approaching AI integration, implementation, […]

Sponsored by: 1 AI POSSIBLE 2026: From AI Theory to Application: How Some of the Biggest Brands Are Integrating AI Into Marketing How top leaders at The Home Depot, Cloudflare, Walmart, Coca-Cola and PepsiCo are approaching AI integration, implementation and adoption within their marketing organizations. READ FULL STORY 2 Research Boathouse Survey: CEOs’ Opinions of […]

Sponsored by: As the 2026 POSSIBLE conference kicks off in Miami Beach on Monday, the Chief Marketer Network will be on the ground reporting on the latest marketing news, trends, session highlights and speaker insights. We connected with Christian Muche, Global President and Co-founder of the annual event, to discuss what to expect at this […]

SPONSORED BY PERION Perion’s Outmax operates within live campaigns across every channel, including walled gardens, optimizing real-time delivery. It acts as an AI layer that evaluates performance and optimizes media to align with KPIs and drive outcomes. Prove It 1 AI Brands on Fire: Hyundai Motor America CMO Talks Data, Experiential, AI and Ecommerce Hyundai […]

Sponsored by: 1 AI Brands on Fire: Hyundai Motor America CMO Talks Data, Experiential, AI and Ecommerce Hyundai Motor America CMO Sean Gilpin discusses the brand's FIFA partnership, data-driven marketing strategies, brand versus performance, AI efficiencies in media and more. READ FULL STORY 2 Branding/Marketing Marketers on Fire at the New York Auto Show: Amy […]