Social
How Evvy Uses Humor, Science & Short‑Form Video To Rebuild Trust in Women’s Health
Laine Bruzek, CMO and Co-founder, explains why Evvy is product‑led, how humor and short‑form video fit into a science‑backed brand and where she draws the line on AI in health education. READ FULL STORY

Pop-Ups
New Povison Flagship Store Unlocks Deeper Customer Engagement, Higher AOV
After an informative pop-up store, Povison learned shoppers want more power recliners, given that the product accounted for 39% of sales with a 30% higher AOV. Read how that informed the brand's marketing strategy. READ FULL STORY

Shopper/Retail
How Polywood’s Chief Digital Officer Increases Repeat Purchases, Sales and More
Chief Digital Officer Ben Spiegel shares how he is transforming Polywood into a lifestyle brand with better personalization and a robust in-house marketing team. READ FULL STORY

CMO Council
Evaluating Martech Through Real-World Deployment Patterns
As AI accelerates the pace of marketing execution, weak foundations become harder to hide. That reality is why MartechTribe and the CMO Council developed the Apex Martech Matrix, a data-driven framework designed to understand what actually drives martech performance in the real world. READ FULL STORY

Campaigns
Samples, Short Videos Drive Supergoop’s Marketing Strategy, CMO Says
CMO Lauren Weinberg drives growth with highly visible retail placements, short videos and changing what isn’t performing. We chat with her about what's working for the brand. READ FULL STORY

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