Campaigns
Samples, Short Videos Drive Supergoop’s Marketing Strategy, CMO Says
Supergoop CMO Lauren Weinberg drives growth with highly visible retail placements, short videos and changing what isn’t performing. Chief Marketer has the story. READ FULL STORY

CMO Council
Evaluating Martech Through Real-World Deployment Patterns
As AI accelerates the pace of marketing execution, weak foundations become harder to hide. That reality is why MartechTribe and the CMO Council developed the Apex Martech Matrix, a data-driven framework designed to understand what actually drives martech performance in the real world. READ FULL STORY

Branding/Marketing
From Brand Storyteller to Business Strategist: MSIG USA CMO Jennifer Marino on the New CMO Mandate
CMOs used to just tell the brand story. Today, leaders like Jennifer Marino, chief marketer of specialty insurer MSIG USA, also shape strategy, manage reputation and steer the customer experience. She chats with us about the CMO remit and industry challenges. READ FULL STORY

Shopper/Retail
Economy Squeezes Back-To-School Spending, Deloitte Finds
Parents plan to cut discretionary back-to-school purchases and spend less per child. So retail marketers need to emphasize the value they provide to shoppers, according to Deloitte's annual study. READ FULL STORY

Profiles & Campaigns
Gritty Ambassadors To Increase Brand Awareness At Every Man Jack
The personal care brand refreshes its packaging, launches a new brand platform and taps sports influencers in a push to increase its marketing efficiency, said the VP of Brand. READ FULL STORY

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