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BROUGHT TO YOU BY — PERION Drive Media Efficiency with Outmax Perion’s Outmax works inside live campaigns across all channels—including walled gardens—using AI to evaluate performance, optimize delivery, and drive real-time outcomes. Prove It 1 Engagement PNC Bank CMO on Leveraging Experiential to Rally Hockey Fans in a Growth Market When PNC Bank popped up […]

Sponsored by: 1 Engagement PNC Bank CMO on Leveraging Experiential to Rally Hockey Fans in a Growth Market When PNC Bank popped up an orange-bricked barbershop outside the Dallas Stars’ home arena, it turned heads. Hockey fans were drawn to the giant, perfectly coifed mullet that adorned the top of the activation, made out of approximately […]

Sponsored by: With retailers, influencers and the culture at large encouraging shoppers to “treat themselves” and upgrade, Back Market is telling people to do the opposite — and buy used. Its tagline, “Downgrade Now,” challenges U.S. consumers to buy refurbished products at a lower price without having to sacrifice quality. It’s also communicating a sustainability […]

1 Sustainability Citizen Watch CMO on 50 Years of Eco-Drive Tech, Gen Z Style and Narrative-Driven Creative Citizen Watch is marking 50 years of its proprietary Eco-Drive technology with a new marketing campaign and creative touting the tech’s ability to convert any light — natural or artificial — into a power source. The brand spot […]

Citizen Watch is marking 50 years of its proprietary Eco-Drive technology with a new marketing campaign and creative touting the tech’s ability to convert any light — natural or artificial — into a power source. The brand spot for the campaign, dubbed “Powered by Any Light,” follows two twentysomethings as they teleport through various indoor […]

1 Shopper/Retail Crocs CMO on Microdramas, TikTok and Gen Z at Shoptalk Crocs CMO Carly Gomez shares insights on Gen Z targeting tactics, including its recent soapy, microdrama series on ReelShort, and how the brand uses TikTok to reach its core shopper. READ FULL STORY 2 Branding/Marketing Behr Paint's New Marketing Campaign Speaks to DIYers’ […]

Sponsored by: Before Wayfair’s Chief Marketing Officer Paul Toms jetted off to Las Vegas for Shoptalk earlier this week, he caught us up on his goals for the annual retail conference and what he planned to share with attendees. The insights ranged from social media best practices to successful generative AI use cases to the company’s intent focus on […]

Sponsored by: 1 Shopper/Retail Wayfair CMO Shares Social Marketing Highlights Ahead of Shoptalk Wayfair’s top marketer Paul Toms discusses how the company moves fast to hop on social media trends and shares recent generative AI customer experience wins. READ FULL STORY 2 AI Education Platform Pearson Uses AI To Rewrite Its Past  Pearson’s first global […]

Sponsored by: Insurance brand Aflac is in the midst of a company-wide generative AI pilot, across marketing, claims, finance and legal departments. But as the six-month program progresses, it’s challenging the team to balance automation and empathy, particularly when dealing with sensitive issues like first-time medical diagnoses. We look at how Aflac integrates AI into […]

Sponsored by: 1 Conversations New Sunbit CMO Shachar Scott Talks Fintech, Brand Trust and Marketing Leadership We spoke to the marketing chief about her pivot to fintech, brand building at scale, the importance of establishing and nurturing trust, and why it’s critical for marketing leaders to remain in a perpetual state of learning. READ FULL STORY […]