Influencer Marketing
Circana Report: Most Brands Still Have Room to Grow Influencer Investments
Influencer marketing has become a staple of many media plans, yet new research suggests most brands still haven't pushed the channel as far as they could. READ FULL STORY

Engagement
Blenders CEO Dishes on Why Its New Creator Will Elevate the Sunglasses Brand
Blenders hires Jordan “The Stallion” Howlett for the newly created role of Chief Content Officer. Howlett will advise the Blenders marketing team on storytelling. READ FULL STORY

Influencer Marketing
Toyota Aims To Build Brand Affinity and Authenticity With OnX Partnership
Toyota extends its marketing initiatives with OnX to include content creators promoting off-road adventure in trucks. READ FULL STORY

Retail Marketing
Clarks Steps Up Influencer Marketing In Affiliate Program Overhaul
Shoe brand manufacturer Clarks is now working with hundreds of content creators in a push to increase brand awareness and acquire more customers on social media. READ FULL STORY

Events
Creator Relations Are Becoming the New Media Relations for Events
As creators increasingly shape how people discover brands' products and experiences, Communications teams are building dedicated creator programs to help promote in-person events. READ FULL STORY

Get in Touch:

Contact Kaylee Hultgren for story ideas.
Contact Kelly Mahoney for advertising and lead gen opportunities.