Chief Marketer: Weekly Top 5
1
Influencer Marketing
Toyota Aims To Build Brand Affinity and Authenticity With OnX Partnership
Toyota extends its marketing initiatives with OnX to include content creators promoting off-road adventure in trucks. READ FULL STORY
2
AI
How NetApp's CMO Turned One AI-Generated Ad into a Rethink of Marketing
When NetApp pushed out an AI‑generated Super Bowl campaign in just two weeks at roughly one tenth the usual cost, it looked like a clear victory. Then it stalled. READ FULL STORY
3
Events
Why OxiClean Says In-Person Marketing Events Keep Getting Better
OxiClean’s VP of Marketing shares why its long-standing MLB program drove the highest ROI in engagement this year. READ FULL STORY
4
Social
How Evvy Uses Humor, Science & Short‑Form Video To Rebuild Trust in Women’s Health
Laine Bruzek, CMO and Co-founder, explains why Evvy is product‑led, how humor and short‑form video fit into a science‑backed brand and where she draws the line on AI in health education. READ FULL STORY
5
Pop-Ups
New Povison Flagship Store Unlocks Deeper Customer Engagement, Higher AOV
After an informative pop-up store, Povison learned shoppers want more power recliners, as the product accounted for 39% of sales with a 30% higher AOV. READ FULL STORY
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